DeMoza x Ciphercode Case Study
How We Helped DeMoza Recover 160x ROI in 90 Days
About DeMoza
- Bengaluru Headquartered Women’s Fashion & Apparel Brand
- Known for Premium Leisure & Activity Wear
- 40+ Retail Stores Across India + Strong D2C Presence
The Challenge
- Highly Competitive Apparel Market with Rising Acquisition Costs
- Marketing Budgets Increase, but Sales Returns Lagged
- Struggled to maintain high consumer engagements cross multiple touchpoints
Ciphercode’s Solution
- Product Trust & Authenticity – Protected DeMoza’s products with Ciphercode’s authentication technology, building consumer trust.
- Unified Consumer Engagement – Connected retail stores, CRM, CPaaS, POS, and social media into a single intelligence layer.
- Smart Campaigns – Deployed built-in Meta campaigns through the platform.
- Omnichannel Couponing – Issued unique, trackable coupons redeemable across consumer-preferred shopping channels.
- Data-Driven Insights – Leveraged first-party data to optimize campaigns and predict conversions.
The Impact
